How to Sell Math Books to Schools
by rrusczyk, Apr 27, 2009, 11:02 PM
Apparently, the key is to put sports on the cover:

(This was one of several major publishers selling books with sports on the cover at the NCTM convention.)
More seriously, I think the key is to not put math inside.
I think this will be our last NCTM convention as a vendor for a while. This was one of the more depressing conventions I've been to. Not only because of the lack of interest in serving strong math students, or the lack of interest in our work. I understand that we are targeting a very select group of kids, and that few schools have the resources, or a high enough concentration of AoPS-like students, to devote to building classes for these students. But the math-to-crap ratio at this convention was the lowest I have ever seen it. In years past, I'd see things like Zome, or a textbook company with some IB books that were much better than the crap the major publishers put out. This year, it was garbage wall-to-wall pretty much. A large theme seemed to be "make math fun by trying to make it something completely unrelated." Sports, singing, whatever.
Whatever happened to "math is fun"?
A very related problem is the very definition of "math", which appears at the NCTM to be an accumulation of facts. I'd write more about that, but it might depress me so much that I wouldn't be able to get through the backlog of work that piled up while I was away last week.
I guess I can summarize my feelings about the convention in one sentence: Despite the fact that the convention is in San Diego next year, we won't be exhibiting at it.
At least it ended on a very positive note, meeting Max Warshauer of Texas Mathworks.

(This was one of several major publishers selling books with sports on the cover at the NCTM convention.)
More seriously, I think the key is to not put math inside.
I think this will be our last NCTM convention as a vendor for a while. This was one of the more depressing conventions I've been to. Not only because of the lack of interest in serving strong math students, or the lack of interest in our work. I understand that we are targeting a very select group of kids, and that few schools have the resources, or a high enough concentration of AoPS-like students, to devote to building classes for these students. But the math-to-crap ratio at this convention was the lowest I have ever seen it. In years past, I'd see things like Zome, or a textbook company with some IB books that were much better than the crap the major publishers put out. This year, it was garbage wall-to-wall pretty much. A large theme seemed to be "make math fun by trying to make it something completely unrelated." Sports, singing, whatever.
Whatever happened to "math is fun"?
A very related problem is the very definition of "math", which appears at the NCTM to be an accumulation of facts. I'd write more about that, but it might depress me so much that I wouldn't be able to get through the backlog of work that piled up while I was away last week.
I guess I can summarize my feelings about the convention in one sentence: Despite the fact that the convention is in San Diego next year, we won't be exhibiting at it.
At least it ended on a very positive note, meeting Max Warshauer of Texas Mathworks.